Job Description

Mid-Level Copywriter

Peloton is looking for a Mid-level Copywriter with strong copy and conceptual thinking to execute creative work across our marketing channels. From full 360 campaigns to CRM, promo, and performance – we need someone who sees creative opportunity in everything.

In this role, you'll help shape how Peloton shows up across channels, creating messaging and copy that elevates both the brand and our products. You'll think strategically about how ideas live and evolve across social, email, web, and beyond – while still sweating the details that make great work great.

This is a perfect opportunity for a confident, creative Copywriter with 2-3 years of experience crafting ads in an agency or brand environment. Your craft should be copywriting, but you also have experience partnering with cross-disciplinary teams, and ideally with an art director/designer. You bring a strong point of view to push the work to be smarter, more creative, and more effective.

In this role, you'll report to ACD and Creative Directors and will play a role in ensuring Peloton delivers challenging, well-crafted creative that moves our community.

Your Daily Impact At Peloton

• Writing persuasive, creative copy from the smallest CTA to the most inspiring headline
• Work directly with brand, acquisition and retention teams to understand the brief and communicate our offerings to the Peloton community
• Understand and promote contemporary brand design and copy cohesion, leveraging style, function, and motion
• Can help shepherd creative from concept stages through to production working with producers and project managers to deliver the final product
• Present creative to CDs in a clear, compelling manner

You Bring To Peloton

• 2-3+ years of experience as a Copywriter
• Proven examples of effective campaign work that shows off creative capabilities. Funny, sad, inspiring, whatever it is, let's see something AI couldn't write
• Has experience presenting ideas and enjoys doing it
• Organized
• Great communication skills
• Self-motivated and doesn't wait to be told what to do
• Doesn't take themselves too seriously (we are a casual bunch)
• Comfortable bringing your point of view into a discussion
• Likes long bulleted lists

Base Salary Range $106,300—$125,750 USD

About Peloton

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

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